Interbent

We are quite used to seeing advertising billboards throughout any city whenever we raise our head. But it still seems really unusual to see a creative ad put on the floor or pavement. Here are 10 amazing examples of creative floor advertising campaigns:

1. Stain Remover

TBWA/Paris’ outdoor ads for K2R Stain Remover, use the dirt and oil stains of the pavement to show how their product may help:

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2. Need a New Barbecue?

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3. Condoms with Ribs and Knobs

To promote Durex condoms with ribs or with knobs, in some cities in belgium condoms were painted on paving stones with the according pattern:

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4. Jontex Condoms

“You do not know when it can be necessary.”

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5. Homeless Children

Help homeless children escape a life on the street:

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6. The Kids Who Could Fly

The ad campaign to promote Maximum Ride, a book about a group of children who can fly, showed passers-by what it was like to stand on the edge of a building and jump.

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7. Tick Spray

Huge 225 sq.meter stickers with crawling people as fleas:

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8. Squashed People Stop Traffic

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9. Speed and You’ll End up Behind Bars

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10. “Try Not to Die”

Amp’d mobile is coming:

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